Timing is essential to the success of a mobile application. Just ask Richard Peltz, CIO of Marcus and Millichap, a $13.5 billion commercial real estate investment services firm. In January 2010, when the commercial real estate market was starting to emerge from a two-year slump, the company began looking for ways to increase brand awareness and exposure for its 1,200 agents nationwide. Peltz came up with the idea of providing searchable profiles of agents and loan originators on the company's website, which clients could access with their iPhones or Android smartphones.
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(Insider Story)